For the development of the campaign, I based myself on a main asset which is the ''loading'' icon that is usually on the internet, and it was used because it is the icon that best represents the upload of content to the internet, it represents the wait, a before and after you are online generating content for the world, and it was also the best way to show that people are ready to show authentic content when they have the right technology to do it, just like Movistar's.

Design - Art Direction & Motion By me.

Agency: VMLYR Col.